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3 Video Predictions for 2012: FreeWheel's Doug Knopper
Following are 3 video predictions for 2012 from Doug Knopper co-CEO and co-founder of FreeWheel, which provides enterprise-level media companies with the infrastructure needed to create profitable content businesses in the new media landscape.
Categories: Predictions
Topics: FreeWheel, Predictions
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3 Video Predictions for 2012: HealthiNation's Raj Amin
Following are 3 video predictions for 2012 from Raj Amin, CEO of HealthiNation, a leading producer and syndicator of health and lifestyle video.
Categories: Predictions
Topics: HealthiNation, Predictions
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3 Video Predictions for 2012: RAMP's Tom Wilde
Following are 3 video predictions for 2012 from Tom Wilde, CEO of RAMP, whose Content Optimization platform improves discovery, engagement and revenue for video, audio, text and images.
Categories: Predictions
Topics: Predictions, RAMP
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VideoSchmooze Video: Online Video Advertising 2012
Two weeks ago at VideoSchmooze, we had a spirited panel discussion on online video advertising's opportunities and challenges in 2012. Among the topics were how to accelerate spending in the medium, what it will take for original content to succeed (particularly from YouTube and Yahoo) and how it will be financed, what role agencies play and whether there should be a dedicated "digital upfront," whether dedicated creative will become the norm and more.
Each of the panelists brought a unique perspective to the discussion and I thought it was one of the most informed discussions of online video advertising I've seen this year.
I'm pleased to present the video of this panel today (see below), which runs approximately 43 minutes.
Categories: Advertising, Events
Topics: VideoSchmooze
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3 Video Predictions for 2012: Irdeto's Jan Steenkamp
Continuing the year-end series of industry executives sharing their top 3 video predictions for 2012, today's entry is from Jan Steenkamp, VP, Business Development for Irdeto, a leading software security and media technology company.
Categories: Predictions, Technology
Topics: Irdeto, Predictions
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Globally, YouTube's Market Share is 20 Times Its Nearest Competitor's
I've often said that YouTube is the 800-pound gorilla of online video, but I was always basing that on its share of the U.S. market. Now, with comScore's first-ever release of global data from its Video Metrix service, it's clear that YouTube is in fact planet earth's 800-pound gorilla of online video.
As seen in the chart below, in October YouTube delivered almost 44% of the 201 billion videos viewed globally, nearly 20 times as much as China's Youku, which was in second place with 2.3%, and nearly 7 times as much as the #2-5 players. Since the global market is so fragmented, based on some assumptions I've made, it's quite possible that YouTube has more market share globally than the top 100 video sites, combined. Wow.
Categories: Aggregators
Topics: comScore, Google, YouTube
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VideoNuze Report Podcast #114 - Sports Rights Fees and OTT
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 114th edition of the VideoNuze Report podcast, for Dec. 16, 2011. In today's podcast Colin and I discuss the escalation in sports rights fees, player salaries, sports networks' affiliate fees and pay-TV rates.
Earlier this week I wrote about the massive, $254 million contract baseball slugger Albert Pujols signed with the Angels and how a new 20-year, $3 billion deal with Fox Sports enabled the team to afford the deal. But that's already old news, because since then the NFL signed $28 billion worth of deals with CBS, Fox and NBC (on top of the $15.2 billion renewal with ESPN agreed to in September), and ESPN forked over another $500 million for broader rights with NCAA.
Why does all this matter? Because as I've said repeatedly throughout the year, these deals are largely funded by non sports fans, through their ever-higher monthly pay-TV bills. As Colin and I agree, it's an unsustainable trend that's largely being enabled by consumers' ignorance and inertia about what they're paying for. Coincidentally, just today the NY Times has an article on this topic, the first one I've seen from a mainstream newspaper. The byproduct of escalating pay-TV rates is that they're opening the door for OTT alternatives to thrive. Listen in to learn more!
Click here to listen to the podcast (16 minutes, 11 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Cable Networks, Podcasts, Sports
Topics: CBS, ESPN, FOX, NBC, NCAA, NFL
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3 Video Predictions for 2012: AdoTube's Steven Jones
Continuing our year-end series of industry executives sharing their top 3 video predictions for 2012, today's entry is from Steven Jones, Chief of Strategy and Operations for AdoTube, an in-stream advertising technology company. Exponential Interactive acquired AdoTube in September, 2011.
Categories: Advertising, Predictions
Topics: AdoTube, Predictions
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